CRM for Facebook & Instagram Lead Ads
Every Meta lead, answered and scored.
Capture Lead Ads in seconds, greet every lead on WhatsApp, let AI tell you who to call first, and send lead quality back to Meta so your next campaign finds better leads.
- 14-day free trial
- No card needed
- Prices in ₹ + GST
Works with
- Facebook Lead Ads
- Instagram Lead Ads
- WhatsApp Cloud API
- Conversions API for CRM
- Google Sheets
How it works
Close the loop between your ads and your sales team
Step 1 · Within seconds
Capture
Facebook and Instagram Lead Ads land in the CRM within seconds, checked for duplicates by phone and email.
Step 2 · Right away
Follow up
Your WhatsApp template greets the lead at once, the AI score says who to call first, and the team works the pipeline.
Step 3 · At the stage you choose
Teach Meta
When a lead reaches the stage that proves quality, the Conversions API for CRM tells Meta, so ads find more people like them.
Features
Everything between the form and the sale
One place for capture, follow-up, scoring and the feedback Meta needs.
AI lead scoring
Every form is scored hot, warm or cold by Claude, with the reason written out. Rules take over if AI is off.
WhatsApp auto-reply
An approved template goes out the moment a lead arrives. Replies land on the same lead, in a shared inbox.
Cost per quality lead
Spend imported from your ad account, so you see what each lead that matters really costs, by campaign.
Instant capture
Webhook delivery with signature checks, plus an hourly backfill so a missed webhook never means a missed lead.
Drag-and-drop pipeline
Stages for your industry, moved by mouse, touch or keyboard. Every move is timestamped.
Conversions API for CRM
Stages you choose are sent to Meta in order, with hashed contact details, retries and a clear failure queue.
Google Sheets, two-way
Keep the sheet your team already uses. Edits flow both ways and the CRM wins a real conflict.
Automations
When a lead is qualified: send the Meta event, update the sheet, alert the manager, assign a rep. No code.
Built for agencies
One login, many client workspaces, each with its own Meta connection, team, data and reports.
Conversions API for CRM
Meta optimises for the leads you actually keep
Most CRMs stop at storing the lead. Here, the pipeline stages you choose are reported to Meta, in order, for each lead. Pick a quality milestone such as a site visit or a demo class, and Meta learns which people turn into customers.
- Sent once per lead and stage, never duplicated
- Retries for 12 hours, then a clear alert
- Delivery and match keys visible per event
| Stage | Event sent to Meta | Status |
|---|---|---|
| New | Lead | Sent |
| Contacted | Contacted | Sent |
| QualifiedQuality milestone | Qualified | Sent |
| Won | Converted | Sent |
Ready-made pipelines
Start with stages for your industry
Each template comes with the quality milestone Meta should optimise for. Change anything later.
General sales
Milestone: Qualified
- New
- Contacted
- Qualified
- Won
- Lost
Education (coaching, schools, ed-tech)
Milestone: Demo Class Attended
- New
- Contacted
- Demo Booked
- Demo Class Attended
- Enrolled
- Lost
Real estate
Milestone: Site Visit Done
- New
- Contacted
- Site Visit Scheduled
- Site Visit Done
- Booked
- Lost
Clinics and healthcare
Milestone: Consultation Done
- New
- Contacted
- Appointment Booked
- Consultation Done
- Treatment Started
- Lost
FAQ
Questions, answered
Something else? Contact us or read the help guide.
Which ads does it work with?
Facebook and Instagram Lead Ads (Instant Forms). Connect your Page with Facebook Login and new leads arrive automatically; you can also add walk-ins, calls and referrals by hand.
What does Meta get back?
Only the stages you mark to send, with the Meta lead ID and hashed email and phone, through the Conversions API for CRM. That is what lets Meta optimise for quality leads instead of form fills.
Do I need WhatsApp or Google Sheets?
No. Both are optional. WhatsApp needs a WhatsApp Business (Cloud API) number with an approved template; Sheets needs you to share the sheet with the CRM.
What happens if I go over my lead allowance?
Nothing is blocked. Every lead is still captured and sent to Meta; only AI scoring switches to rules until the next month or an upgrade.
Where is my data kept?
The app runs in Mumbai (Vercel bom1) on a Supabase database. Each client workspace is isolated by the database itself, and Meta and WhatsApp tokens are encrypted. See Security and Privacy for details.
Can I cancel any time?
Yes. Plans are monthly in rupees through Razorpay. Cancel in Billing and your plan runs to the end of the paid month; your data is kept.
Turn this month’s leads into next month’s better ads.
Try everything in Growth free for 14 days. Cancel any time.